How to Promote Music on TikTok (and Go Viral) Part 1

Recent years have seen artists like Lil Nas X, Doja Cat, Ava Max and more blow up thanks to TikTok.

The platform now has over 1 billion (yes, billion) active users globally, so it’s no surprise that trending on TikTok can do big things for your music career.

TikTok users create short videos, usually based around a song’s verse or hook. But what makes TikTok videos unique?

- Videos are usually around 15 seconds long & vertical aspect ratio

- All videos are backed with an audio snippet (usually music)

- Authenticity & group participation is more important than getting the perfect shot

- Videos can be recorded in parts & edited together in fragments

- Popular videos are pushed to a wider audience

Release your music on TikTok

You can’t go viral on TikTok without putting your music on the platform.

Focus on TikTok-friendly tracks

If your track is going to go viral on TikTok, it needs to be TikTok-friendly.

Use a mix of hashtags

Like many social platforms, TikTok’s hashtags are usually at the centre of it’s viral content.

If you choose popular or highly searched hashtags, you can boost your chances of your video appearing in TikTok's "Discover" & "For You" tabs.

Create challenges & contests

TikTok is a place where challenges and contests thrive. So you should encourage fans and followers to take part in challenges specific to your track using a specific hashtag.