How To Do Influencer Marketing for Musicians & Bands Part 1

How To Do Influencer Marketing for Musicians & Bands

Part 1

Influencer marketing is one of the biggest trending hypes that independent musicians can implement into their social media marketing strategy right now. In a world where social platforms like TikTok, Instagram and YouTube are the main tastemakers for new music, it’s no wonder that influencers have a big say in what’s hot and by default, what’s not.

What is an influencer?

By definition, an influencer is someone who can form or shape opinions and possess a certain kind of ‘influence’ over their audience. Usually this person will have a large social media following of loyal fans who will trust their judgement and opinions on certain products or services.

In the music industry, an influencer is a powerful resource for small and emerging artists who want to get their music heard by a large audience. Influencers can help promote newer artists and their music through a number of ways, including;

- Reviewing and elevating tracks, albums or music video releases

- Creating viral moments or trends using an artist’s music

- Increasing an artist’s online following

- Increasing an artist’s streams, no. of listeners, gig tickets and merch sales